Advertising or corporate hero character - a special element of the brand, which is used to give human traits make close certain archetypes target audience.
Corporate character - a clear visual image, the use of which is strictly regulated.
Typically, advertising character plays a major role in advertising campaigns, presentation and P.O.S materials, packaging and label design. Advertising characters and their way of action agreed with the archetype of the target audience and platform (code) brand not only draw attention to the brand, but also forced her to empathize with the customer, consider the brand, as his "alter ego" of its system of values.
