Brand book - a sort of book in which the most detailed manner described in the brand and the rules for its use. Without creating a brand book, it is impossible to maintain and preserve corporate identity for a long time, as, therefore, the entire brand as a whole.
Proper use of the brand book:
enhances the company's image;
generates the desired attitude towards its product;
allows all participants to understand the positioning process, which is a brand;
help to ensure that the buyer, when confronted with the different elements of corporate identity, could clearly identify your company or brand;
improves corporate culture of any company.
Creating a brand book is accompanied by the issuance of owner CD-ROM prepared for printing files in all the required formats.
Structure, scope and content of brand book can vary depending on what tasks the company has set itself, the kind of activities and its future development plans.
